Manifesto
Let’s take pearls out of the country
club and into the nightclub.
Let’s keep them smooth but make them edgy.
Forget queens and princesses and society’s elite,
let’s change their story from prim and proper to fun and flirty. And let’s never make owning them about the size of your pocketbook but rather the lengths of your imagination. Honora makes high quality, Cultured Pearls designed to let every woman find her own
unique way to glow
FIND • YOUR • LUSTER
Our Mission
It is our mission to adorn & empower women by making genuine, high-quality pearl jewelry that’s both classic and contemporary by making it accessible to every woman regardless of her age, her wealth or her status. Our jewelry will dispel the myth that surrounds pearls while maintaining the mystique.
Cultivating a Brand
For over 70 years, the Honora brand has been grounded in two beliefs: that pearls are nature’s most GLORIOUS wonders and that they are the birthright of every woman.
The natural iridescence of a Freshwater Pearl, aka its Luster, refers to the way light plays against the surface of the pearl. Like the incredible women who wear Honora, nothing can dim its magnificent inner glow. The reflective powers of pearls make them the most flattering gems to wear against skin.
Pearls have long been considered the ultimate symbol of affluence and social standing. In ancient times they were reserved ONLY for royalty and laws were even put into place that forbade anyone but nobility from wearing them.
At Honora, we believe that we are not our best if we are not including everyone, and it is our mission to empower ALL women (that means you, your mother, and your grandmother) and to deliver them all the pearls they deserve.
Honora has led the industry in reinventing the perception of pearls, making them accessible to everyone. We’ve been working with nature to create fun, funky, modern and colorful pearls that are available at incredibly affordable prices. This allows everyone to experiment with their vast assortment of shapes, styles, rainbow combinations and designs.
So- Embellish Everything, Dress Up to Get Down, and Never Be Dull!
History of Honora
1946 - Honora brand is launched!
1995 - Honora decides as a brand to focus ONLY on pearls, moving away from colored stones and diamonds.
1997 - Honora partnered with QVC for the first time!
2000 - Honora begins dying pearls!
2010 - Honora Happy Backs are developed!
2013 - Honora joins forces with Richline Jewelry, a Berkshire Hathaway company.
2016 - Honora Celebrates our 70th Anniversary as a company!
Our QVC Ambassadors
2017 marks the 20th anniversary of the special relationship Honora has shared with QVC! When you tune into the Q, it is our lovely Ambassadors who provide the rich and engaging experience our viewers look forward to. Let’s put some names to faces, shall we? Meet our QVC Ambassadors!
Joel Schechter
Michael Schechter
Jessica Toniolo
#FindYourLuster
What makes you unique? At Honora it is our mission to empower every woman, regardless of age, location, or wealth, to come out of her shell and discover her own unique way to glow.
Tag @HonoraPearls & use hashtags #FindYourLuster and #PearlsThatGoWith to connect with us on Social Media!
Become a part of our culture.
Find Your Luster!
Search, Find & Explore
Honora is sold in over 100 Independent retailers. Use our location finder to discover the one nearest to you.
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